Charting Our Path Forward
Under Armour's Marketing Strategy: A Case Study | SB
Mission, Vision and Values
Trent Alexander-Arnold Smashes Open New Under Armour Brand
Nike Outranks Adidas, Under Armour And Lululemon Where It Counts Most: Consumer Perception
How Under Armour Lost Its Edge - The New York Times
The Phenomenal Rise of Under Armour Brand | EU Business School
Sportswear Brand Wars - Full Year 2017 results and analysis for Nike, Adidas, Puma and Under Armour
The Phenomenal Rise of Under Armour Brand | EU Business School
Nike's Brand Positioning: Just Do It, But Differently
Under Armour Brand Audit for IMC 613 - Brand Equity
What Under Armour Discovered During Microfiber Shedding Tests – Sourcing Journal
Under Armour Boy's Rival Fleece Hoodie - 1357585-001-L | Blain's Farm & Fleet
UNIFIED WITH PRIDE
Under armour case analysis by Njinyah Ciro
Under Armour's challenge: reaching women – Baltimore Sun
Sportswear Brand Wars - Q2 2021 Results & Analysis for Nike, Adidas, Puma, Under Armour and Skechers
Why the Under Armour brand is in crisis
History
How Under Armour Lost Its Edge - The New York Times
First look: Under Armour opens new Liverpool flagship - Retail Gazette
Learning Lessons From The Nike vs. Under Armour Brand War - Business 2 Community
Under Armour Men's Short Sleeve Tech 2.0 T-Shirt - 1326413090-L | Blain's Farm & Fleet
I Will" vs. "Just Do It": The Under Armour Success Story
Under Armour Connects the Dots in 18-Month Process of Self-Examination – Visual Merchandising and Store Design
